Michelle Kranz, founder and owner

I started Flying Daisies because I wanted to create a brand that expressed my love of life and my passion for exploring creativity. In nurturing my entrepreneurial spirit, I’ve strived to develop a compelling brand and online shop to showcase unique products that will inspire others to explore their own free-spirited path. It’s about finding your carefree. The Flying Daisies story is the compass that guides my vision and direction.

My ultimate goal in starting this business is to nourish and invigorate my creativity through developing or finding original designs. Like the Flying Daisies brand story, my life journey is about adventure, openly and eagerly seeking the paths that most inspire my own imagination.

To satisfy the tactical demands of running a business, I draw upon 20 years of corporate experience in the apparel and sports & fitness industries. During that time, I was immersed in product management, product development, brand marketing and advertising in the apparel and outdoor industries, while working for companies such as Nike, Kelty, GoLite and Spyder Active Sports. In working with some of the best designers, fabric and material manufacturers, factories, salespeople, retailers, and a wide range of consumers, I developed a solid understanding of the many facets of building a business that caters to its customer’s needs and desires.

Combining my entrepreneurial spirit, creative drive, resourcefulness and skills empowered me to step away from the corporate world and find my new destiny. Flying Daisies was born!

I am most at home when I am in the trenches of developing new products. I truly get energized and excited when I’m out looking at new fabrics and materials, finding new combinations of gemstone colors and researching new ideas for blends of natural and organic oils for my homemade soaps. Bringing beautiful products to life is my passion. My goal is to produce a product that inspires you and becomes your favorite piece. I continually strive to create an online shop that is fun to explore, and full of treasures that ignite smiles, hopefulness and inner beauty.

I also love breaking rules, like pulling together materials fabrics and patterns that contrast yet harmonize to generate a fresh and original product; for example, check out my handbags. Ultimately, Flying Daisies is always about the consumer – listening to your passions, interests and endeavors, and inspiring you to follow your dreams.

Working with other people and groups who also embrace and live the Flying Daisies story is a vital part of my vision. Flying Daisies supports groups and individuals who are navigating through their own creative exploration, from local Colorado artists to third world Fair Trade programs.

Every product within Flying Daisies has a story behind it. I hope to continue to grow and evolve Flying Daisies, building the brand with more special products that inspire and delight.

Explore our store, see what catches your eye, and Find Your Carefree!
- Michelle

Krista Torvik, Public Relations

Krista serves as an independent public relations representative for Flying Daisies and plays a major role in connecting Flying Daisies with our customers and the media. Her experience stems from more than 10 years of agency & in-house public relations positions. Krista has a passion for writing and thoroughly enjoys helping to tell the Flying Daisies story to the public.

“I can’t get enough of Flying Daisies colorful and bold handbags and simple, delicate jewelry pieces. I love what the Flying Daisies brand stands for and like Michelle, I really do live the Flying Daisies brand of finding my individual path and following my passions and dreams.”